Back in Session 24: LinkedIn Advertising Overview, I discussed how to get started advertising through LinkedIn. One of the biggest downsides to LinkedIn compared to the other advertising platforms and channels I discussed, was that it didn’t have LinkedIn conversion tracking available. Well, now it does!
A Marketing Blog
Welcome to the blog!
Here you'll find articles on small business marketing startegies, tactical insights, business management ideas, case studies, tips & tricks, current events, the marketing landscape, and much much more!
Are you looking to drive traffic to your website using online advertising? If so, there are certain things you should consider before you spend a cent. Here is 5 things to consider before advertising online that will maximize your spend and the outcomes on your website.
Social listening is the practice of listening in on social media conversations, and even general website content – like forums, comments, blog posts, and more. But what’s the use of listening in without developing insights. Here’s 5 actionable insights from social listening to apply as a small business owner.
If you’re unsure on what social listening is and looking for an overview to help understand how to gather the following insights check out Session 18: Social Media Listening – Getting Started.
The loyalty loop is the sweet spot in the consumer decision journey. It’s the phase that occurs after you’ve obtained a new customer. A paying customer. But just because you’ve made a sale doesn’t mean you should stop marketing to your new customer, and it definitely doesn’t mean all your work is done in regards to future sales from that customer. This is where a successful loyalty loop comes into play.
The majority of digital marketers agree that having an email marketing strategy is one of the most important pieces of your marketing mix.
It allows us to talk directly to a potential customer in a one to one environment. Not only that, but it’s often someone who has opted in to your email list and therefore has a heightened level of interest when compared to a cold lead through another marketing channel. Read more
Advertising for small business can be tricky when considering tight budgets. But with some of today’s technology, and digital marketing channels, there are many cost effective options. In this article I’ll discuss several paid advertising ideas for your small business to drive traffic to your website.
Big data was the buzz word for marketers in 2014. But the idea behind it and the industry pushing to derive marketing insights from big data are far from gone. As a small business you are positioned uniquely to play in a world with larger companies who are spending millions of dollars on big data. Lets look at what big data for small business looks like, and how you can make use of it to derive actionable marketing insights.
Mobile first is not a new concept. In fact at the inception of smart phones mobile first was being discussed. However, now that we have totally adopted the use of smart phones in our day to day life, the idea of mobile first for small business is something to be seriously considered.
As a small business, or virtually any business, with a tight financial situation, the idea of spending money on marketing with so many free options available doesn’t make much sense. With the advent of social media and various online channels providing free ways to connect with potential customers, why should a company advertise?
Email marketing for small business is by far the most powerful marketing tool in terms of cost and return on investment. Email has stood the test of time (it’s been a long time in modern day technology terms) as the number one marketing channel for ROI and its ability to reach a very targeted lead. To follow is a simple email automation for general lists designed to add a level of personalisation and professionalism to your small business newsletter, or general email list subscribers.
The most important element of marketing is to make sure you’re talking to the right people. The only way to know is to develop your target audience and understand who they are, where they are, and how they want to be communicated to. So let’s work through the development of your target audiences as part of your overall marketing strategy.
Before working with a freelancer, consultant or an agency, get a feeling of their approach to marketing in relation to the following items. These marketing points of view, align with providing the best marketing solution to your small business. A good marketer will pass these tests with ease.
Small businesses can succeed in the world of marketing as easily as the big guys. The problem is, small business owners and small business marketers are more prone to making these 10 small business marketing mistakes because they assume the odds are against them. I’m here to tell you they aren’t. Avoid the 10 marketing mistakes and you’ll be in the same ball park as anyone marketing in your industry.
Deciding on which email platform to use is far from easy. There are many factors that determine the right email platform for your business. In this article I compare ConvertKit vs MailChimp through the comparisons and findings I observed trying both platforms out on AMarketingPodcast.com.
To get your business’ online and your digital marketing setup, there are six steps you need to take. These six steps include a couple of obvious steps, however they also include some items that are missed or half done by a large number of small business marketers. They don’t take long to complete and should be performed before you spend one ounce of energy or a single dollar on marketing.
The best way to make your marketing more effective and to help establish your marketing mix, is to develop marketing goals. Your marketing goals set the stage for the remainder of your strategy and give direction to everything you do. Here’s a few things to help develop your goals so that they not only push your marketing to a higher level but also to ensure that they are achievable and measurable.
Do I need a marketing strategy to get started marketing my business, is a very common question asked by new business owners and new marketers alike. It’s a very important question, because whether you start with a strategy, or choose to get right into tactics will change the way you think and act in regards to your marketing. One of which will be a lot more frustrating than the other.
Before you delve into the tactical minutiae of digital marketing, make sure you’ve developed these 5 essential small business marketing strategies. In doing so, you will have planned to succeed and ensure that your marketing is working to achieve the goals and objectives of your business.
If you’re reading this post, chances are you’ve done your research on what content marketing is and you’re ready to find a way to execute (If not check out the post “What is content marketing“). Or maybe you’ve started your content and are having trouble creating enough content to deliver a steady stream to your customers. Here are 10 Simple Content Marketing Tips For Small Business owners and marketers to keep the content flowing.
This is a very complex question. Believe it or not. To answer what is content marketing, I’ll start with a simple answer:
Even in 2016, the search for a small business cloud solution continues for most small businesses. There are many ways to “get in the cloud”, all of which serve a slightly different type of business. However, if you’re looking to get your small business in the cloud and begin collaborating and operating 100% online in a timely and cost efficient manner, look no further than Google Apps for Work.
A marketing strategy provides the guidelines and success measurement criteria for your marketing campaigns and ongoing efforts. A marketing strategy typically included goals and objectives, and detail on target audiences among many other important marketing elements. Let’s discuss what is marketing strategy and how you can get started developing on. Read more
In marketing we refer to marketing goals and objectives from the start of our strategy development to the very end of the campaign. However, the interpretation of marketing goals vs objectives is often a little confusing. So lets discuss the difference between the two terms and give a couple examples.
If you have a website then writing great website content is paramount to the success of the site. If you’ve found this article I’m guessing you understand that. Learning how to write for your website doesn’t take years of practice. In fact, it’s the opposite. All you need to know is how to write content for a 5th grader (and a couple other things).
Nowadays everyone who visits a website wants what they want and fast. Whether it be on their phone or even on their desktop during a lunch break at work. So the easier your content is to read, the more effective it will be. Period. Read more
Initially content marketing seems like a huge time sucking marketing tactic. And in some ways it is. So how do you start content marketing and keep it going whilst running a business or performing other marketing tasks?
Here are some tips and tricks to curate content for your campaigns and do so in a timely manner whilst still creating good quality content.