If you’ve had a chance to listen to the podcast, you know I’m passionate about helping small businesses find a way to be strategic with their marketing. The Marketing strategy template does just that!
By using the template to develop your next marketing strategy you’ll save time and money on marketing tactics and execution by developing a marketing road-map that makes sense for your small business.
You’re probably thinking… “I don’t have time to do this”.
Let me assure you that the time it takes to complete this strategy template (a couple of hours) will result in 100’s, if not 1,000’s of dollars in savings during the execution of your marketing. How? you ask… because you’ll eliminate most of the trial and errors that comes with trying tactics that just don’t work.
Not only will you save money, but you’ll save time. And as a small business owner/marketer, your time is the most valuable thing you have!
How does the template save me time and money?
It’s simple, the strategy template guides you to create a marketing mix that makes sense for your business. Meaning you won’t waste time in trial and error of tactics that simply won’t work.
Not only will you save time and money, but with your strategy you’ll have a way to truly measure the success of your marketing at the end of the day!
What’s in the Marketing Strategy Template?
The template is a PDF document for you to print out and use as a structure scratch pad to develop each section discussed in the podcast and in various blog posts. I’m also working away on a 7 day email course and a paid Marketing Strategy Development course that the template will be used in.
The templates sections are formatted to provide the input of the right information in accordance with my process to develop your strategy. So all you have to do is fill in the blanks for your business and your desired approach to marketing.
The sections include:
- executive summary
- goals and objectives
- your audiences
- unique sales proposition
- marketing SWOT/audit
- your marketing mix
- campaign and tactical strategies
- and your budget.
That’s everything you need to develop a road-map to deliver effective and successful marketing for your small business.
Some kind words
Matt’s approach to digital marketing and application development, was most definitely strategic and he demonstrated an in-depth understanding of our product and business goals. It was a pleasure to work with Matt and I’d recommend his approach to others.
– Tory Weber (Founder SigmaDek) tweet
How much time do I need?
You’ll need a couple hours. Maybe more depending on the complexity of your business.
I’m not going to tell you it takes 30 minutes so you download the template. A marketing strategy is only as good as the effort you put into it. What I can promise, is that by using this template and my approach to developing your strategy, you’ll get down to the basics and spend time developing only what you need. No fluff.
Do I have to listen to the podcast to complete the template?
Nope. But I would recommend it as it will most definitely help you develop a better strategy and consider all the things you need to establish your goals, objectives, audiences, USP, and marketing mix.
During these podcast sessions I also deliver some exercises and examples to help you dig a little deeper and develop some great insights to help improve the development of your marketing mix.
I refer to this marketing strategy template in the podcast quiet a lot, and by having it next to you as you listen you’ll be able to take notes and jot down ideas as you listen along. We all know there’s no better way to brainstorm than with someone else helping provoke thoughts you otherwise wouldn’t.
I hope you take the time to download the template and invest in being more strategic with your marketing. You will not regret it!
FREE 12 Page Marketing Strategy Template
Enter your name and email to get instant access to the Small Business Marketing Strategy Template. Perfect for developing your next marketing strategy.