Below is a list of the business and marketing resources that I use on a daily basis. I advise clients to use many of these tools to help streamline the management of their businesses and their marketing efforts.
I’ve personally used each and every one of these resources.
I always try a number of potential solutions before selecting the final one. So you get the benefit of that by me listing the winners below.
If you’d like more detail on any of the resources below, get in touch, I’d be happy to chat.
My Favorite Business and Marketing Resources
|Google Apps for Work
We all know and love the Gmail platform, Google Drive and even Google Hangouts, well, you get all those and more with Google Apps for Work. The biggest feature, in my opinion, is the Google infrastructure behind your businesses emails and data storage. So you know it’s is safe, secure and always available. You get all this for $5 a user per month – amazing!
Get 20% off per user for your first year by using this code during checkout:
I personally use Hootsuite to manage all my social media accounts as well as virtually all of my clients accounts. It is hands down, the best social media management tool on the web! Get started with a very generous freemium account. If it’s just you managing your accounts you can almost use this package for life. One of the most important marketing resources you can have!
I’ve been using 1and1 hosting for more than 8 years for clients and personal use. Over that time I’ve had very few troubles and virtually none with basic setups. I currently use the VPS XL hosting for all my personal sites. Most packages come with a handy one-click install of WordPress making it super easy to get up and running.
I like to register and manage my domains at GoDaddy vs having them with the hosting provider. This allows the flexibility of changing hosting providers, but also the ability to manage your domains in one place if you make use of multiple hosting solutions. GoDaddy also makes it easy to manage recurring registrations, security, and DNS settings through their easy to use interface. If you don’t already, move your domains to GoDaddy and manage them with ease in one place. I’ve noticed their prices are pretty good too. They always seem to cost less than buying them through a hosting provider.
Business Branding and Visual Improvements
Fiverr is one of the most amazing ways to get access to talented creative individuals to get professional quality work done for your business or brand. Much of the elements of A Marketing Podcast are developed through awesome folks on Fiverr. The intro to the show for example was sourced through Fiverr. You still have to review each and every person’s abilities and makes sure they are the fit for you. But for $5 and potentially some cheap upgrades you can sound like a pro, before you have funds like a pro.
Search Engine Optimization
Ahrefs.com is a very powerful yet easy to use SEO tool. It makes it super easy to monitor your own websites search engine performance as well as your competitors. It also provides amazing features to help you develop the right content for your website to build your search rankings. I use Ahrefs for A Marketing Podcast and many of my clients websites. I’d be lost without it!
Email / Marketing Automation
Client Relationship Management / Sales Funnel
Pipedrive is a web-based Client Relationship Management (CRM) tool that delivers customized workflows and processes to help you transition your marketing leads into sales. As far as marketing resources go, a good CRM tool is a must. Basically, the marketing to sales funnel can be managed in one place. Pipedrive. It comes with a very usable interface and the best part is you can track the outcomes of your marketing efforts because your leads are converted to sales in the same place. By signing up through the link above A Marketing Podcast listeners will get 4 extra weeks of free trial!
Reporting and Monitoring
Just for Fun (not necessarily marketing resources)
If you’re as stylish as me, haha, you’ll enjoy some fancy socks to go under those boring slacks. I’ve got way to many pairs of Fancy Socks but I just can’t stop my subscription. Once a month I get a colour filled pack of comfy socks. Yes I do want pictures of your ankles with your fancy socks on! If you click the link above you’ll also get 15% off your first order, and I’ll get a free pair with my next order. So win win!
Other Great Marketing Podcasts
Believe it or not, I’m not the only one podcasting about Marketing, ha, so here are a few podcasts that I subscribe to and listen to regularly. Let em know I sent you 😉