Session 2: What is a marketing strategy and why do I need one | A Marketing Podcast

Session 2: What is a marketing strategy and why do I need one

In session 2 of A Marketing Podcast I go over What is a Marketing Strategy is and why you need, especially as a small business. I also introduce you to the marketing strategy structure that I have developed over many years, that we’ll use at A Marketing Podcast, to help you develop your marketing strategy and start marketing!

Session 2 Show Notes:

  • What is a marketing strategy?
    • a road map for all your marketing efforts
    • a decision making tool throughout your marketing
    • a success measurement tool
  • Why do you need a marketing strategy
    • it’s a plan to succeed!
    • it provides a path through an otherwise complex world of tactics and options
    • ensures all your marketing efforts align with your business plan
    • success measurement tool (measure results as they pertain to your business)
    • help establish a budget which helps you manage your business and required cash flow etc.
  • The structure of a marketing strategy
    • Executive Summary
    • Goals & Objectives
    • Target Audiences
    • Marketing SWOT (Marketing Audit) 
    • Unique Sales Proposition
    • Marketing Mix
    • Campaign, and tactic strategies
    • Budget
  • What do you need to get started working on your strategy?
    • business plan helps
    • about 8hrs
    • if using freelancers or agency to help execute talk to them once you’ve established mix and goals and objectives to help establish budget.
    • desire to save time and money on your marketing
    • Download the AMP Marketing strategy template

Links & Resources:

Thanks for listening in!

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