Session 31: Happy Thanksgiving (Canadian Edition) | A Marketing Podcast

Session 31: Happy Thanksgiving (Canadian Edition)

It’s Thanksgiving here in Canada! So naturally I was laid out on the couch full of turkey and didn’t get to putting together a full session for you to listen too. Sometimes you simply need to lay back and hang out with your family, so that’s what I did.

Next week though, I’ve picked the topic and it’s the Power of a good CRM in your marketing. So I’ll go over what to collect in your CRM, how it can be used in your marketing, and a couple systems for different levels and types of business that might be worth implementing if you don’t currently have a solution in place.

Obviously there’ll be much more detail in next weeks show notes but’s here’s what I’m going to cover:

  1. What is a CRM?
  2. What customer information to collect
  3. Gathering insights for marketing strategies and tactics
  4. Integrating your CRM into your marketing automation
  5. A couple CRM systems that may work for your small business

Ok guys, see you next week!

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